Scenic Cellars @ The Merchant remains the iconic New Zealand wine store thousands have come to know and appreciate.
Scenic Cellars opened its doors in 1981 as Taupo’s first boutique wine store. In November 2002, three employees, Ian Isaacs, Cate Langley and Sarah Barlow, purchased the business, maintaining the focus of quality wine and service.
Scenic Cellars remains the iconic New Zealand wine store thousands have come to know and appreciate. We house thousands of wine labels from New Zealand and around the world.
Our collection is varied and suits everyones budget and needs. We are also proud to stock rare and fine wines from around the globe.
Our store is well known for excellent customer service and staff knowledge, our team has over 140 years wine industry experience between us.
Pop in and visit us, and see what we are all about.